Which Attractive Character Are You?

If you're anything like me, you understand that the core of selling or pitching isn't just about the product or idea itself—it's about the story wrapped around it.

In our pursuit to connect, persuade, and lead, embodying the right persona can make all the difference.

In my career, I've crossed paths with many inspiring business figures who've truly owned their Attractive Character, turning it into their secret weapon for success.

So if you haven't yet discovered your Attractive Character, or you're looking to solidify the one you've been shaping, let's journey together onto YOUR narrative stage.

Today, we're going to explore the four personas outlined by marketing maestro Russell Brunson, helping you uncover the role that will cast you perfectly in the grand production of marketing.

The Leader

If your journey has been marked by trials, triumphs, and tenacity, the Leader persona is your natural fit. You're not just at the helm of your company; you're at the forefront of your industry's narrative.

Tone: Authoritative, experienced, visionary.

Story Example: Think of yourself recounting the humble beginnings of your empire, the setbacks weathered, and the summits conquered.

Feature: As a Leader, you're not just a figurehead; you're the mentor your audience is seeking—a beacon that lights the path to their aspirations with your own stories of success.

The Adventurer/Crusader

Are you on a relentless quest for innovation, always on the move, scouting the horizons for the next breakthrough? Your narrative is one of an ongoing adventure.

Tone: Energetic, exploratory, enthusiastic.

Story Example: You're the digital pioneer exploring uncharted territories, returning not with maps to hidden treasures, but with real, actionable insights.

Feature: Your zest becomes infectious, and your discoveries become the collective victories of your audience.

The Reporter/Evangelist

Maybe you're known for your curiosity and the strong connections you've made. You don't just watch trends come and go; you track the big changes and share the inside scoop with everyone.

Tone: Inquisitive, connected, informative.

Story Example: You're the voice that's interviewed the luminaries, distilling complex ideologies into clear, actionable intelligence for your community.

Feature: This persona elevates you, placing you shoulder-to-shoulder with the thought leaders you amplify.

The Reluctant Hero

Or maybe you're the innovator who never sought the limelight, yet it found you. Your breakthroughs speak for themselves, and while you might shy away from applause, your work demands recognition.

Tone: Humble, genuine, a bit reserved.

Story Example: You're akin to the tech visionary who, while coding in solitude, engineered a solution that revolutionized an industry.

Feature: Your humility is your hallmark, your work, a beacon. Your narrative is not of self, but of service, and that's where its power lies.

Conclusion

As leaders in our fields, the stories we tell are as crucial as the products we sell or the teams we shepherd.

The Attractive Character is not a mask we wear, but a truth we embody to tell these stories authentically. It is how we turn pitches into partnerships, products into passions, and proposals into progress.

As for me, taking on the Reporter/Evangelist mantle has meant embracing the thrill of discovery and the power of connection.

My path has been one of weaving a tapestry of narratives, drawing wisdom from industry pioneers to you, my community.

Intrigued by the idea of an Attractive Character but not sure where to start?

Answer these five questions to begin uncovering which persona you naturally embody:

What's Your Story? Reflect on your journey. What pivotal moments define you? Are you the victorious veteran, the daring explorer, or the unexpected hero?

What Drives You? Consider what fuels your passion. Is it the quest for knowledge, the thrill of new experiences, or the satisfaction of sharing hard-earned wisdom?

Whom Do You Serve? Think about your audience. What do they seek, and which aspect of your character can lead them to it?

How Do Others See You? Ask colleagues and friends for their perspectives. Are you seen as a leader, a maverick, or a sage?

What's Your Message? What is the core message you want to impart, and which character naturally aligns with this mission?

Your answers will help sketch the outlines of your Attractive Character. 

Embrace it, refine it, and let it lead the way to new connections and successes.